Why people like fancy tools, good websites, nice and striking features in applications ? Because they are cool, not the people but these things, the sites, the apps whereby by extension using cool stuff makes us cool.

Never asked yourself what is the percentage of any app or website that brings any value to you or to your business, question is “brings value and not used”.

Agile delivery solves this problem, forcing users to make choices for an MVP reveals the core of the needs, what matters first. When obliged to choice you.. start thinking about optimisation, not only are you doing the right things ? but are you doing things right ?
Before thinking about any cool features, check and figure out about the relevance of what you’re doing, go beyond and look at the relevance of how you’re doing it.

Don’t be the fool with a tool